Privacy Policy
Last Updated: 01 October 2026
Welcome to The BACKLINE STORE. We respect your privacy and are committed to protecting the personal information you provide when using our website, creating an account, placing an order, or contacting us.
- Information We Collect
We may collect information such as:
- Full name
- Email address
- Mobile number
- Billing address
- Shipping address
- Account information
- Order and purchase details
- Information submitted through contact or enquiry forms
- Payment and transaction-related information
We may also automatically collect technical information such as IP address, browser type, device information, operating system, pages visited, and website usage information.
- How We Use Your Information
We may use your information to:
- Process and deliver orders
- Process payments
- Provide customer support
- Manage customer accounts
- Send order and delivery updates
- Process returns, cancellations, and refunds
- Improve our website and services
- Prevent fraud and unauthorized transactions
- Provide promotional communications where permitted
- Comply with applicable legal requirements
- Payment Information
Payments may be processed through third-party payment gateways.
The BACKLINE STORE does not intentionally store sensitive payment credentials such as debit/credit card PINs, UPI PINs, CVV numbers, or internet banking passwords.
Payment providers process payment information according to their own terms and privacy policies.
- Cookies
Our website may use cookies and similar technologies to:
- Remember shopping cart information
- Keep users logged in
- Remember preferences
- Improve website functionality
- Analyze website traffic
- Measure marketing and advertising performance
You can manage cookies through your browser settings.
- Sharing of Information
We may share necessary information with trusted service providers, including:
- Payment gateways
- Courier and delivery companies
- Hosting providers
- Email and communication providers
- Analytics providers
- Advertising platforms
- IT and technical service providers
We may also disclose information where required by applicable law or governmental authorities.
- Data Security
We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.
However, no Internet transmission or electronic storage system can be guaranteed to be completely secure.
- Data Retention
We retain personal information only for as long as reasonably necessary for order processing, customer service, accounting, legal, security, and other legitimate business purposes.
- Your Privacy Rights
Subject to applicable law, you may request:
- Access to relevant personal information
- Correction of inaccurate information
- Deletion of information where applicable
- Withdrawal of consent where applicable
- Assistance with privacy-related complaints
Requests may require identity verification.
- Marketing Communications
Where permitted, we may send information about products, offers, new arrivals, or promotions.
You may unsubscribe from promotional communications at any time. Transactional messages relating to orders, payments, shipping, refunds, or account security may still be sent when necessary.
- Children’s Privacy
Our website is not specifically directed toward children. We do not knowingly collect unnecessary personal information from children.
- Third-Party Services
Our website may contain links to or integrations with third-party services. Their handling of information is governed by their respective privacy policies.
- Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be published on this page with an updated revision date.
Data Controller
The BACKLINE STORE
Data Controller Details
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Business Name: The BACKLINE STORE